Let’s have more braggadocio, more bull, more flair and fandango. What’s not worth doing is worth doing badly, or better left to someone else to do. Ignorance can be bliss.
Publish what works, and then don’t care. Keep moving to another project, reject too much precision in the planning: it leads to error or inertia. Look for vibrant disappointment, breaking dismay open with new possibility.
The smallness and agility of publishing is an advantage, skipping through ideas and artifice to jolt and tickle, fire and discombobulate the arty and arrogant self-importance of those who feed on the mass and massive media.