Publish the thing; strive to be something other than uniform; writers and readers looking for more than unique selling points and the target markets, aiming points, near or far, out in the open or concealed in undergrowth with sniping rifle or shotgun. Making points gives value to having a point of view.  Drawing attention to the unpopular, inconvenient, embarrassing, heretical; exposing even if no-one wants to look just now.

Fact and opinion spin into one another: the register of each elaborates the imposition of the combination.  Checking facts in an old way, not looking at the for-the-moment latest post or wiki, requires judgment and close attention not constantly to reinforce self-reference.