Avoid diatribes, present arguments and opinions. It’s different from, with many a nuance, the cheesy scoring of debating points. Pushing home a cooked-up point, ignoring evidence, perverting known and unknown knowns, will only briefly blindside medium, message, messenger and messagee.
Voice, developed consciously or not, eases both friendly recognition and the critique of branded personality. Words and images, still and moving, archived and interactive, offering and requiring interpretation, are a basis, not a substitute, for knowledge, understanding, truth, and wisdom.