Publishing puts things into print, puts them out and then can withdraw or issue a new edition, make impressions, allow a title to be out of stock, declare it out of print.

Good management of livestock allows insemination for the good of the flock or herd, and when book dissemination gives a similar selective chance, it can look like cultural eugenics.

Communication that was one-way or two-way now thinks it’s all-ways, always, always on and everywhere. Publications are suffused with a constancy, like holy wine, transubstantiating, dissolving the readers’ location specific, cloud-fed apparatus.