Publishing and self-publishing look similar at first glance and it’s more difficult than it looks to spot the differences.  Self-publishing’s motivation is miles apart from the worthiness of amateur book making, and when professionals and amateurs play the game, rarer skills are employed if there’s a contest, like a three-ring circus or the five-ring arena.

Shibboleths are hard to get your mouth around and secret handshakes are not the only thing that sets the brothers and sisters of publishing apart.

There is knowledge, depth of experience and old-fashioned nous involved.