Publication design spins

by Kelvin Smith

Publication design spins in the orbits of a mental astrolabe, predicting, but not determining, the order of partings and passings-through. Navigating from each moving fixed point, design requires an anchor and a lodestar. It needs to know where it is, and this is where the fun starts for print and digital design.

The printed product is a physicality of design coming from a time and place of richness and complexity. Digital yearns for the richness and complexity of transience, but is not shy to claim clarity and compliance while thrashing in inchoate ultra-referential soup.

“We used to send out ghostly signals of our existence, and now we make fireworks of our lives.”

[Ugresic, D. Karaoke Culture. Rochester: Open Letter. 2011. p313]