Shaped and sized to fit

by Kelvin Smith

Shaped and sized to fit on paper and printing presses, onto shelves and into palms, print rests on lecterns and under oath-repeating hands, variously possessed and endowed, treasured or maltreated. Physical form has pasts that underpin the exactitude and expectation of rectangles and squares containing specific texts and chosen images: portraits and landscapes, trimmed and delimited, bound with curved edges, punched with piercings, given extendable limbs that fold in and out to accommodate the large. The screen is flatter than a stage-set, with windows that never give a stable vista, backcloths flapping, whispering in the wings, no suspension of disbelief.

“It goes without saying that readers are more likely to read content that is specifically written for the Web.”  

[McGovern, G & Norton, R. Content Critical. Harlow: Penguin. 2002. p174]