Block those ads

by Kelvin Smith

So Apple put some ad-blocking technology into Safari, and it worked so you could stop so many intrusive ads getting on your device and collecting data on you.  One software developer has pulled its ad-blocking Peace app.

This raises an interesting issue about how we all feel when it is someone else that pre-determines what we see on our screen, but it misses the point that all of this consumption is pre-determined by one or other tech company.  All the content comes pre-packaged and pre-approved or it doesn’t come because it’s pre-censored.

Marco Arment’s blog says more about his reluctance to play the role of censor.

I still believe that ad blockers are necessary today, and I still think Ghostery is the best one, but I’ve learned over the last few crazy days that I don’t feel good making one and being the arbiter of what’s blocked.

[http://www.marco.org/2015/09/18/just-doesnt-feel-good]